An interview with Jacquie Perello, President of Fruition Marketing


CRSD:

Grabbies is brand new to the C-Store industry. What’s all the buzz about?

JP:
Grabbies is an innovative new marketing program that is particularly exciting because it accomplishes exactly what C-store retailers and manufactures want most – to drive more consumers from the gas pump into the store.

CRSD:
OK. You’ve got our attention. How does Grabbies achieve that?

JP:
The Grabbies program puts brandable dispensers filled with disposable, certified compostable gloves at every gas pump – with customizable tear-off coupons on every glove.

The glove provides a cleaner, healthier gas pump experience for consumers by protecting their hands from germs and odors. The branded tear-off coupon increases store traffic and sales for key brands by putting an instantly redeemable deal literally in the hands of gas pump purchasers.

CRSD:
Sounds so easy.

JP:
It’s an amazingly simple program. When consumers arrive at a gas pump, they just pull a glove from the Grabbies dispenser, use it to protect their hands, peel off the instantly redeemable coupon, then purchase that product immediately in store.

CRSD:
Tell me more about the brandable Grabbies dispenser and customizable coupon.

JP: 
We’ve designed both elements to maximize effectiveness of the marketing program.

Both the front and sides of the dispenser include ample advertising space that C-stores or manufacturers can customize to promote their coupon deal. No matter which way the consumer is looking at the dispenser – they’ll notice the advertised deal.

The tear-off coupon on the glove can be 100% customized to promote the deal. The coupon is placed on an area of the glove that can’t be ignored – below the thumb, stretching across the bottom of the glove. This way, as the consumer holds the gas nozzle, they’ll be looking directly at the coupon (no matter if they are right or left handed.)

CRSD:
Who would this program work best for?

JP:
The Grabbies program will be hugely beneficial for both C-store chains and manufactures of products sold in them. Programs can also be executed jointly between the two.

CRSD:
Do you have patents on the Grabbies program?

JP:
Absolutely. We have an extensive list of patents currently pending on the glove and coupon design, the dispensing method, and our business process.

CRSD:
When is your launch date?

JP:
We are officially launched as of today and are currently accepting orders!

CRSD:
How can everyone wanting to put Grabbies to work for them get in touch with you?

JP:
Please visit us at the NACS show at booth 932! Or call 1-800-935-2059 or visit Grabbies.com.